The philosophy, the way of working, the ingredients, the Made in Italy brand: these are some of the reasons that lead a lot of hairdressers to become a Philip Martin's Concept Store. In Paris, at 42 Rue d’Artois stands Bruno Crescenzii’s salon, his choice is Philip Martin’s.
The interview
Bruno Crescenzii has been an entrepreneur and a hairdresser for 40 years: he has consistently managed to grow and find his position in the Parisian context.
How did he meet Philip Martin's?
“It happened in my living room, the distributor made me test the products which could suit my needs best. That encounter literally inebriated me due to the high quality of the products ".
Why did it become a Philip Martin's Concept Store?
"For its coherence and transparency: no unfair competition with hairdressers, no online sales. The brand allows an exclusive positioning, from which you can obtain many benefits".
What are the products that have "connected" you to the brand?
"Infusion Cream, the leave-in that protects from heat and leaves hair voluminous and soft. Also Maple Wash, the moisturizing shampoo with an unmistakable scent, the stylist Valentino appreciated it too".
Which products have the most impact on customers and why?
"The shampoos and stylers for their high performance, they leave no residues on the hair".
Which Philip Martin's product do you use the most for yourself?
“Free Shave for its three combined actions that make shaving extremely easy”.
In your opinion, what is Philip Martin's best performing product?
"Ultimate Gel: 100% Aloe that allows you to do any hairstyle, even on curly hair".
